Considering there are 3.5 billion searches on Google every day, it’s safe to say the search engine is arguably the best source for forecasting trends.
Published Wednesday (Dec. 13), the site’s annual trend report found “CBD Gummies” was the third most-searched food item this year in the United States, bested only by “Unicorn Cake” (which are cakes designed to look like unicorns – go figure) and “Romaine Lettuce” (a circumstance of the E. coli outbreak.
CBD gummies are an alternative to CBD oil, both of which proved mighty popular post-legalization. CBD is short for cannabidiol, which is one of many naturally occurring chemicals in cannabis. Unlike THC, CBD doesn’t get you high. Instead, users typically consume CBD for ailments such as chronic pain.
Google’s result reflects an earlier prediction made by Whole Foods, which forecasted hemp products becoming one of the biggest food trends in 2019, as determined by 26 “subject experts” who gave educated guesses on what will hit store shelves each year.
What’s more, Google reported the term “cannabis” was the fifth most-searched term in Canada under the news vertical, behind “Humboldt Broncos,” “Winnipeg Jets,” “Ontario election” and “Canada Post strike.”
On Oct. 17, the day recreational weed became legal, Google insights show searches for “weed” in Canada increased 8.3 times. Search terms like “marijuana” and “cannabis” followed a similar pattern and pornography searches related to the substance also experienced a similar trajectory that day.
While edibles are not currently legal to sell in Canada, they can be made at home for personal use. However, that’s expected to change in the new year. And if it does, the industry is in for a major payday.
According to a report by Arcview Market Research and BDS Analytics, sales of cannabis-based food and drinks in Canada and the U.S. will hit US$1.5 billion in 2018, while the edibles market is projected to reach US$4.1 billion in sales by 2022.