How To Brand, Market, And Sell Marijuana Without Breaking The Law
APRIL 24, 2015 BY MJ NEWS NETWORK LEAVE A COMMENT
COLORADO: Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market. It had no choice.
That’s because a couple of weeks later, on February 1, new packaging regulations for recreational marijuana edibles went into effect in the state and the screw top aluminum bottles were no longer compliant.
The new rules require that drinkable cannabis products come in childproof, resealable packaging. Dixie also had to come with a way to measure out a single dose, like the tiny plastic cup on a bottle of cough syrup.
Dixie enlisted a Colorado packaging company called TricorBraun to design a new bottle that met all the specs, but by the time the new bottles reached dispensary shelves last week, the company had lost 90 days of selling its flagship product.
Read full article @ Fast Company
FILED UNDER: BUSINESS, HOMEPAGE
TAGGED WITH: CANNABIS, CANNABIS EDIBLES, CO, COLORADO, DIXIE ELIXIRS, DRINKABLE CANNABIS, EDIBLE MARIJUANA, EDIBLES, END OF FAILED WAR ON DRUGS, LEGALIZATION, MARIJUANA, MARIJUANA BUSINESS, RECREATIONAL MARIJUANA, THE BUSINESS OF MARIJUANA