A McDonald’s billboard ad in Ranton, N.M shows a tortilla rolled in eggs and sausage. The slogan reads:
According to the McDonald’s Corporation, yes, it did — A photo of the billboard first began making the rounds earlier this week, and soon gained traction on social media for containing a joke about joint-rolling.
KRQE, the outlet that first reported on the photo, claims the joke is being well-received in by locals, some of whom note that its “placement is key.”
The McDonald’s Corporation, however, doesn’t seem to agree with the local community.
In a statement obtained by Fox News, McDonald’s says the franchise’s billboard “does not meet our standards and is being taken down.”
A representative for McDonald’s did not specify when the billboard will be removed from the interstate.
According to The Inquistr, McDonald’s restaurants are franchised out to different owners, who all have some leeway in how they advertise or represent their business. They are still obliged to follow corporate rules. Despite corporate’s response, locals don’t seem to be bothered by the sign.
Melissa Grubelnik, tourism coordinator of the Raton Chamber of Commerce, told the Albuquerque Journal that she “sees the humor” in the billboard, which is located in town.”We do not have a problem with it,” she said. “We hope it encourages people to stop at our newly renovated McDonald’s.”